Red Baron:
Mobile Tour

ASK: Gain brand recognition and consumer trial in the Chicago market. 


INSIGHT: Based on market research, Red Baron's key differentiator from their competition is their superior taste. If people try it, they buy it.


IDEA: A mobile tour throughout summer in Chicago set out to get consumers to fall in love with their pizza. To create a deeper family experience with the pizza, we had special games to extend consumer engagement with the brand. 

 

MY ROLE:

• Lead creative

• Experience design

• Sketch and design custom builds

• Work with builders to execute vision

• Floorplan and guest experience

• Graphic design

• Talking points

• Shotlist and video direction

CREDITS:
Client: Schwans
Agency: Periscope
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills
Copywriter: Kristi Battarbee
Layout designer: Nikki Watson

Producer: Nicole Roberto
Account: Rob Wilcox
Project Management: Sarah Wolff
 

Red Baron Tour
Red Baron Tour

Sampling Mobile Tour

Red Baron Tour
Red Baron Tour

Sampling Mobile Tour

Red Baron Tour
Red Baron Tour

Sampling Mobile Tour

Red Baron Tour
Red Baron Tour

Sampling Mobile Tour

Red Baron Tour
Red Baron Tour

Sampling Mobile Tour

Red Baron Tour
Red Baron Tour

Sampling Mobile Tour

Red Baron Tour
Red Baron Tour

Sampling Mobile Tour

Red Baron Tour
Red Baron Tour

Sampling Mobile Tour

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