ASK: Gain brand recognition and consumer trial in the Chicago market.
INSIGHT: Based on market research, Red Baron's key differentiator from their competition is their superior taste. If people try it, they buy it.
IDEA: A mobile tour throughout summer in Chicago set out to get consumers to fall in love with their pizza. To create a deeper family experience with the pizza, we had special games to extend consumer engagement with the brand.
• Lead creative
• Experience design
• Sketch and design custom builds
• Work with builders to execute vision
• Floorplan and guest experience
• Graphic design
• Talking points
• Shotlist and video direction
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills
Copywriter: Kristi Battarbee
Layout designer: Nikki Watson
Producer: Nicole Roberto
Account: Rob Wilcox
Project Management: Sarah Wolff