TARGET:
Campaign Promotion

ASK: To drive attention to the Give With Target Campaign with five select celebrity spokespeople and to concept and plan the culmination event.

 

INSIGHT: Give consumers the power to decide how the $5 Million will be allocated. 
 

IDEA: Five celebrity spokespeople, dubbed the “Class of 2013,” helped kick off program and encourage fans across the country to get out and vote. The school that reached 10,000 votes first, received a special “Homecoming” celebration with all five celebrity partners in attendance.

 

MY ROLE:

• Lead creative

• Theme of campaign
• Look and feel of campaign.
• Custom build specs and direction
• Talent Selection

• All props

• All costumes

• On-set propping and styling

• Art direction on set with director

• Edit video art direction

CREDITS:
Client: Target
Agency: Periscope
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills

Copywriter: Rob Peichel
Designer: Briana Vanderlinde

Producer: Kelly Moss, Steve Kirby
Account: Sarah Bohline
Project Management: Kristen Blekum
 

Give with Target 2013
Give with Target 2013

Video Production

130727_LukeBryan_6551
130727_LukeBryan_6551
Give with Target 2013
Give with Target 2013

Video Production

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130723_GabbyDouglas_6323
Give with Target 2013
Give with Target 2013

Video Production

Give with Target 2013
Give with Target 2013

Video Production

Give with Target 2013
Give with Target 2013

Video Production

130720_Target_47521
130720_Target_47521
130720_Target_4670
130720_Target_4670
130720_LA_4894
130720_LA_4894
130720_Target_4931
130720_Target_4931
Give with Target 2013
Give with Target 2013

Video Production

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