ASK: To drive attention to the Give With Target Campaign with five select celebrity spokespeople and to concept and plan the culmination event.
INSIGHT: Give consumers the power to decide how the $5 Million will be allocated.
IDEA: Five celebrity spokespeople, dubbed the “Class of 2013,” helped kick off program and encourage fans across the country to get out and vote. The school that reached 10,000 votes first, received a special “Homecoming” celebration with all five celebrity partners in attendance.
• Lead creative
• Theme of campaign
• Look and feel of campaign.
• Custom build specs and direction
• Talent Selection
• All props
• All costumes
• On-set propping and styling
• Art direction on set with director
• Edit video art direction
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills
Copywriter: Rob Peichel
Designer: Briana Vanderlinde
Producer: Kelly Moss, Steve Kirby
Account: Sarah Bohline
Project Management: Kristen Blekum