PRAIRIE VODKA:
Influencer Event &
Product Launch

ASK: Help launch Prairie Organic Gin and Cucumber Vodka products
 

INSIGHT: Using the brand mission, "Handcrafted spirits made with respect from seed to glass" as inspiration. Press and influencers will experience the living mission to help launch with buzz of the new products through their social channels.

 

IDEA: Host a press and influencer farm to table event with drink pairings. Guests were greeted with entertainment, infusion bar, and an instagram worthy designed space. Our influencers were encouraged to share their experience as part of the launch. 

AIGA AWARD WINNER FOR INVITATION DESIGN
 

MY ROLE:

• Site visit

• Event design
• Floor plan and guest experience

• Experiences at event

• Infusion Bar

• Music/Talent selection

• Invite design

• Decor direction

• Graphic design direction

• Talking points for staff

CREDITS:
Client: Phillips Distilling Company
Agency: Periscope
Creative Director: Scott Dahl
Lead Creative: Blair Dempster and Danielle Zenk-Tills 

Designer: Briana Vanderlinde

Producer: Emily Cacic, Kelly Jensen
Account: Teddy Hobbins
Project Management: Kristen Blekum

Decor Partner: Bungalow 6 Design


 

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© 2019 by Danielle Zenk-Tills