WOODFORD RESERVE:
Kentucky Derby Sponsorship

ASK: Elevate the $1,000 Mint Julep Cup Sponsorship Story and Experience from previous years. 

INSIGHT: This year’s proceeds go to the Kentucky Derby History Museum. Let’s build upon the derby origins story as the inspiration for this year’s experience.

 

IDEA: Pay tribute to the British origins of the Kentucky Derby, by crafting a royal experience, "The Sport of Kings and Queens."

MY ROLE:

• Lead creative
• Event design

• Floor plan and guest experience
• Custom build specs and direction

• Sourcing decor pieces

• Talent Selection

• Decor & Styling

• Graphic design

• Talking points for staff

• On-site setup and shot list

CREDITS:
Client: Woodford Reserve Distillery
Agency: Periscope
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills 

Designer: Briana Vanderlinde

Producer: Nicole Focke
Account: Sarah Bohline and Anne Becken

 

Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 2017
Kentucky Derby 20170
Kentucky Derby 20170