Kentucky Derby Sponsorship
ASK: Elevate the $1,000 Mint Julep Cup Sponsorship Story and Experience from previous years.
INSIGHT: This year’s proceeds go to the Kentucky Derby History Museum. Let’s build upon the derby origins story as the inspiration for this year’s experience.
IDEA: Pay tribute to the British origins of the Kentucky Derby, by crafting a royal experience, "The Sport of Kings and Queens."
• Lead creative
• Event design
• Floor plan and guest experience
• Custom build specs and direction
• Sourcing decor pieces
• Talent Selection
• Decor & Styling
• Graphic design
• Talking points for staff
• On-site setup and shot list
Client: Woodford Reserve Distillery
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills
Designer: Briana Vanderlinde
Producer: Nicole Focke
Account: Sarah Bohline and Anne Becken