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Kentucky Derby Sponsorship

ASK: Elevate the $1,000 Mint Julep Cup Sponsorship Story and Experience from previous years. 

INSIGHT: This year’s proceeds go to the Kentucky Derby History Museum. Let’s build upon the derby origins story as the inspiration for this year’s experience.


IDEA: Pay tribute to the British origins of the Kentucky Derby, by crafting a royal experience, "The Sport of Kings and Queens."


• Lead creative
• Event design

• Floor plan and guest experience
• Custom build specs and direction

• Sourcing decor pieces

• Talent Selection

• Decor & Styling

• Graphic design

• Talking points for staff

• On-site setup and shot list

Client: Woodford Reserve Distillery
Agency: Periscope
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills 

Designer: Briana Vanderlinde

Producer: Nicole Focke
Account: Sarah Bohline and Anne Becken


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