DEL MONTE:
Pure Earth Juice Sampling

Pure Earth Juice is made with 100% pineapple juice, so the sampling experience needed to communicate that. We created a flight tasting sampling experience, were guests could sample all 4 flavors. After, they could choose which flavor they liked the best and be on their way with a full size bottle. Our BAs were well versed on the product and a delight to chat up, especially with those pineapple hats. 

 

MY ROLE:

• Concept sampling experience

• Custom builds and overall look

• Art direction to builders
• Floor plan and guest experience

• Flight idea and custom tray design

• Talking points for staff

• Custom build specs and direction

• Talent Selection

• Graphic design

• Staff attire

• Staff talking points

CREDITS:
Client: Del Monte
Agency: Periscope
Creative Director: Jim Jackson
Designer/Creative lead: Danielle Zenk-Tills

Producer: Emily Cacic
Account: Katie Mack
Project Management: Kristen Blekum
 

Pure Earth Juice
Pure Earth Juice

New Product Sampling

Pure Earth Juice
Pure Earth Juice

New Product Sampling

Pure Earth Juice
Pure Earth Juice

New Product Sampling

Pure Earth Juice
Pure Earth Juice

New Product Sampling

Pure Earth Juice
Pure Earth Juice

New Product Sampling

Pure Earth Juice
Pure Earth Juice

New Product Sampling

Pure Earth Juice
Pure Earth Juice

New Product Sampling