BUFFALO WILD WINGS:
Content Marketing Campaign

ASK: Amplify engagement with our fans. 

INSIGHT: Buffalo Wild Wings is the ultimate sports experience, and more and more, our fans are craving authentic experiences to drive brand engagement online. Let's create a program, that makes meaningful one-to-one connections with our fans, that ultimately drives our fans to ask for more.

 

IDEA: “BDubs Alive Events" are micro events with individual fans and give them the ultimate sports experience that they will never forget. We film the experiences and amplify them on social media to drive social conversation and inspiration for the next event.
 

RETAIL AWARD WINNER

MY ROLE:

• Alive Event Concept

• Storyboard of content capture
• Event design
• Floor plan and guest experience

• Talking points for staff

• Custom build specs and direction

• Talent Selection

• Graphic design

• Video direction and shotlist

• On-site execution support

• Art direction and edit direction of videos

CREDITS:
Client: Buffalo Wild Wings
Agency: Periscope
Creative Director: Scott Dahl
Designer/Creative lead: Danielle Zenk-Tills
Copywriter: Chris Bluma
Layout designer: Nikki Watson

Producer: Lisa Ohlson
Account: Nicole Simmons
Project Management: Sarah Cole
 

© 2019 by Danielle Zenk-Tills