​We helped launch the new C9 line of clothing with a pop up bootcamp class on San Francisco bay. After the bootcamp class guests were surprised with a fashion show of the new line of products, in a whole new way- an active fashion show- hip hop dancers, b-boys and b-girls, and stunt performers were our models. The remaining of the summer and fall, we surprised other markets with a pop up shop that handed out free shirts.​

 

MY ROLE:

• Concept launch ideas

• Lead creative

• Event design
• Floor plan and guest experience

• Custom build specs and direction
• Art direction

• Decor design

• Graphic design

• Selection of staff attire

• Talking points for staff

• On-site setup support

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Credits:
Client: Target
Agency: Periscope
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills

Producer: Emily Cacic, Debbie Tallen, Rich Penner and Lisa Ohlson
Account: Sarah Bohline
Project Management: Sarah Wolff