ASK: To create an engaging experience that drives both brand awareness and brand excitement for Great Clips 30th Anniversary Convention.
INSIGHT: Inspired by the "Great Is" campaign, many things can be "great." Let's crowd source ideas of what "great is" and create a participatory experience that they'll never forget.
IDEA: “Great is” comes to life in an epic live experience. Attendees texted in what they thought “Great” meant to them, guests watched the mural come to life from our team of artists. The mural was cut into 3,000 pieces and framed to be given as a gift to each guest to take home as a remembrance of the event, and how, they become “Great” together.
AIGA AWARD WINNER FOR ENVIRONMENTAL GRAPHICS
• Work with builders to concept function of build and work through logistics
• Graphic design support
• Floor plan and guest experience
• Talking points for staff
• Custom build specs and direction
• Talent selection and practice sessions
Client: Great Clips
Creative Director: Chris Wareham
Art Director: Jen Nies
Designer: Brandon VanLier
Experiential Lead: Danielle Zenk-Tills
Art Producer: Keeley Dunn
Producer: Steve Kirby
Account: Teddy Hobbins
Project Management: Kristen Blekum