ASK: Increase awareness and ignite excitement around the Omni-Heat Technology to ultimately drive store traffic during a traditionally slow sales month.
INSIGHT: Cleverly communicate the benefits of Omni-Heat technology, which keeps you warm using your own body heat.
IDEA: A unique street team with a custom-built barista bicycle cart surprises and delights by serving up hot cider to warm up consumers from the inside-out on a cold day. We served cider to nearly 15,000 guests and a nearly 158% sales increase and 173% traffic increase during the three weekends on the streets.
EX AWARD WINNER FOR BEST GUERRILLA MARKETING CAMPAIGN
• Lead creative
• Concept guerilla marketing idea
• Sketch and design custom build
• Work with builders to execute vision
• Graphic design
• Selection of staff attire
• Talking points for staff
Client: Columbia Sportswear
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills
Social: Evan Carpenter
Producer: Lauren Sayler, Kelly Jensen, Rose Martin
Account: Katie Mack
Project Management: Kristen Blekum