COLUMBIA SPORTSWEAR:
Guerrilla Marketing

ASK: Increase awareness and ignite excitement around the Omni-Heat Technology to ultimately drive store traffic during a traditionally slow sales month.

 

INSIGHT: Cleverly communicate the benefits of Omni-Heat technology, which keeps you warm using your own body heat. 
 

IDEA: A unique street team with a custom-built barista bicycle cart surprises and delights by serving up hot cider to warm up consumers from the inside-out on a cold day. We served cider to nearly 15,000 guests and a nearly 158% sales increase and 173% traffic increase during the three weekends on the streets.

 

EX AWARD WINNER FOR BEST GUERRILLA MARKETING CAMPAIGN

MY ROLE:

• Lead creative

• Concept guerilla marketing idea

• Sketch and design custom build

• Work with builders to execute vision
• Graphic design

• Selection of staff attire

• Talking points for staff

CREDITS:
Client: Columbia Sportswear
Agency: Periscope
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills

Social: Evan Carpenter

Producer: Lauren Sayler, Kelly Jensen, Rose Martin
Account: Katie Mack
Project Management: Kristen Blekum
 

Columbia Sportswear
Columbia Sportswear

Guerrilla Marketing

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Columbia Sportswear
Columbia Sportswear

Guerrilla Marketing

press to zoom
Columbia Sportswear
Columbia Sportswear

Guerrilla Marketing

press to zoom
Columbia Sportswear
Columbia Sportswear

Guerrilla Marketing

press to zoom
Columbia Sportswear
Columbia Sportswear

Guerrilla Marketing

press to zoom
Columbia Sportswear
Columbia Sportswear

Guerrilla Marketing

press to zoom
Columbia Sportswear
Columbia Sportswear

Guerrilla Marketing

press to zoom