COLUMBIA SPORTSWEAR:
Guerrilla Marketing

ASK: Increase awareness and ignite excitement around the Omni-Heat Technology to ultimately drive store traffic during a traditionally slow sales month.

 

INSIGHT: Cleverly communicate the benefits of Omni-Heat technology, which keeps you warm using your own body heat. 
 

IDEA: A unique street team with a custom-built barista bicycle cart surprises and delights by serving up hot cider to warm up consumers from the inside-out on a cold day. We served cider to nearly 15,000 guests and a nearly 158% sales increase and 173% traffic increase during the three weekends on the streets.

 

EX AWARD WINNER FOR BEST GUERRILLA MARKETING CAMPAIGN

MY ROLE:

• Lead creative

• Concept guerilla marketing idea

• Sketch and design custom build

• Work with builders to execute vision
• Graphic design

• Selection of staff attire

• Talking points for staff

CREDITS:
Client: Columbia Sportswear
Agency: Periscope
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills

Social: Evan Carpenter

Producer: Lauren Sayler, Kelly Jensen, Rose Martin
Account: Katie Mack
Project Management: Kristen Blekum
 

© 2019 by Danielle Zenk-Tills