TARGET:
Campaign Celebration

2013 Give with Target program took on a whole new spin. We had 5 celebrity partners to help get the votes out. We created a video to help promote the campaign and get people to vote (here). The winning school was then surprised with a once in a lifetime homecoming party. We surprised this small town community with a party they'll never forget within just a short 2 weeks after the winner was announced. ​With all the celebrity partners and special concert by Luke Bryan.

MY ROLE:

• Lead creative

• Event design

• Event theme and design
• Floor plan and guest experience

• Custom build specs and direction
• Sourcing decor pieces

• Game and activity design

• Snack ideas to fit into theme

• Talking points for staff

• Graphic design

• Art direction

• Photography and video art direction

• On-site setup and execution support

Credits:
Client: Target
Agency: Periscope
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills

Copywriter: Rob Peichel
Designer: Briana Vanderlinde

Producer: Kelly Moss, Steve Kirby
Account: Sarah Bohline
Project Management: Kristen Blekum
 

Give with Target 2013
Give with Target 2013

Event Celebration

131001_GWT_Benson_9241
131001_GWT_Benson_9241
Give with Target 2013
Give with Target 2013

Event Celebration

131001_GWT_Benson_9111
131001_GWT_Benson_9111
Give with Target 2013
Give with Target 2013

Event Celebration

Give with Target 2013
Give with Target 2013

Event Celebration

Give with Target 2013
Give with Target 2013

Event Celebration

131001_GWT_Benson_0945
131001_GWT_Benson_0945
Give with Target 2013
Give with Target 2013

Event Celebration

131001_GWT_Benson_8769
131001_GWT_Benson_8769
Give with Target 2013
Give with Target 2013

Event Celebration

Give with Target 2013
Give with Target 2013

Event Celebration

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