TARGET:
Campaign Celebration

2013 Give with Target program took on a whole new spin. We had 5 celebrity partners to help get the votes out. We created a video to help promote the campaign and get people to vote (here). The winning school was then surprised with a once in a lifetime homecoming party. We surprised this small town community with a party they'll never forget within just a short 2 weeks after the winner was announced. ​With all the celebrity partners and special concert by Luke Bryan.

MY ROLE:

• Lead creative

• Event design

• Event theme and design
• Floor plan and guest experience

• Custom build specs and direction
• Sourcing decor pieces

• Game and activity design

• Snack ideas to fit into theme

• Talking points for staff

• Graphic design

• Art direction

• Photography and video art direction

• On-site setup and execution support

Credits:
Client: Target
Agency: Periscope
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills

Copywriter: Rob Peichel
Designer: Briana Vanderlinde

Producer: Kelly Moss, Steve Kirby
Account: Sarah Bohline
Project Management: Kristen Blekum
 

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© 2019 by Danielle Zenk-Tills