HALLMARK CHANNEL:
Kitten Bowl; Super Bowl Activation

ASK: Bring the Kitten Bowl experience to Super Bowl Live for the first time in 2018.
 

INSIGHT: 

Guests want to experience the Kitten Bowl. Challenges of location and space limitations, we needed to think creatively on how to bring an immersive experience.

IDEA:

The custom space featured a stadium, locker room and "purr-king" lot for kittens to play within, "Hisss-man" trophy and other touch points for consumers. Over 100,000 people attended the event throughout its 10-run; every kitten was adopted through North Shore Animal League. 

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As seen in USA Today, Star Tribune, Event Marketer, and many other publications.
 

MY ROLE:

• Site visit

• Event design
• Floor plan and guest experience

• Experiences design

• Build oversight

• Video and audio direction

• Prop direction

• Graphic design

• Talking points for staff

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CREDITS:
Client: Hallmark Channel
Agency: Clamor Exp.
Creative Director: Danielle Zenk-Tills

Creative Team: Danielle Zenk-Tills, Todd Pinzuti, and Kaitlin Hughes

Producer: Lisa Ohlson