HALLMARK CHANNEL:
Kitten Bowl; Super Bowl Activation
ASK: Bring the Kitten Bowl experience to Super Bowl Live for the first time in 2018.
INSIGHT:
Guests want to experience the Kitten Bowl. Challenges of location and space limitations, we needed to think creatively on how to bring an immersive experience.
IDEA:
The custom space featured a stadium, locker room and "purr-king" lot for kittens to play within, "Hisss-man" trophy and other touch points for consumers. Over 100,000 people attended the event throughout its 10-run; every kitten was adopted through North Shore Animal League.
As seen in USA Today, Star Tribune, Event Marketer, and many other publications.
MY ROLE:
• Site visit
• Event design
• Floor plan and guest experience
• Experiences design
• Build oversight
• Video and audio direction
• Prop direction
• Graphic design
• Talking points for staff
CREDITS:
Client: Hallmark Channel
Agency: Clamor Exp.
Creative Director: Danielle Zenk-Tills
Creative Team: Danielle Zenk-Tills, Todd Pinzuti, and Kaitlin Hughes
Producer: Lisa Ohlson