Sorel's new campaign, Make a Statement just launched, so we took it to the streets to get statements from consumers. We wanted to know what makes them tick? What inspires them? We captured video content for guests to then share their thoughts to the world. Some participants also won a Sorel shopping spree.
Client: Columbia Sportswear
Creative Director: Matt Miller
Designer/Creative lead: Danielle Zenk-Tills
Producer: Kelly Dorn, Rose Martin
Account: Katie Mack