PURE EARTH JUICE: NEW PRODUCT SAMPLING
Pure Earth Juice is made with 100% pineapple juice, so the sampling experience needed to communicate that. We created a flight tasting sampling experience, were guests could sample all 4 flavors. After, they could choose which flavor they liked the best and be on their way with a full size bottle. Our BAs were well versed on the product and a delight to chat up, especially with those pineapple hats.
Client: Del Monte
Creative Director: Jim Jackson
Designer/Creative lead: Danielle Zenk-Tills
Producer: Emily Cacic
Account: Katie Mack
Project Management: Kristen Blekum