Pure Earth Juice is made with 100% pineapple juice, so the sampling experience needed to communicate that. We created a flight tasting sampling experience, were guests could sample all 4 flavors. After, they could choose which flavor they liked the best and be on their way with a full size bottle. Our BAs were well versed on the product and a delight to chat up, especially with those pineapple hats. 

 

MY ROLE:

• Concept sampling experience

• Custom builds and overall look

• Art direction to builders
• Floor plan and guest experience

• Flight idea and custom tray design

• Talking points for staff

• Custom build specs and direction

• Talent Selection

• Graphic design

• Staff attire

• Staff talking points

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CREDITS:
Client: Del Monte
Agency: Periscope
Creative Director: Jim Jackson
Designer/Creative lead: Danielle Zenk-Tills

Producer: Emily Cacic
Account: Katie Mack
Project Management: Kristen Blekum